Analytics
Insights for Impact
Data doesn't create value by itself; Analytics involves using data to generate insight and drive action to produce value. It bridges the gap from data to real-world impact, translating from abstract figures into actionable narratives.
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For analytics to thrive, it must be supported a healthy ecosystem - once the foundations are in place, deeper insights lead to better decisions, reporting is more efficient, metrics are more consistent and frictionless, self-service data discovery becomes the norm.
Democratising analytics is about empowering everyone from data scientists to business end users to analyse and innovate with autonomy. Visualise data. Analyse KPI’s & metrics. Optimise business performance. Set strategy. Improve operations. Automate processes. Forecast demand. Identify opportunities - The possibilities are endless once your data is set free and put into the hands of your decision-makers!
Are you ready to visualise, analyse & optimise?
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Business Intelligence
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The descriptive branch of analytics, where we turn data into information. Use BI to understand business performance, improve decision making, support strategy and make actionable recommendations.
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From intuitive, interactive dashboards to engaging charts, data visualisation is synonymous with BI. Self-serve new, custom reports or fast-track your ROI with our pre-built dashboards in Power BI & Looker. These battle-tested starter templates are designed to provide fast access to insights across ecommerce, marketing, operations and customer.
Metrics that Matter
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Measure and optimise for success with a custom set of critical KPI's & business-as-usual metrics that are evaluated around your north star goals - no distractions or vanity metrics!
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Use our unified measurement framework to promote clarity, accountability and alignment and get everyone on the same page with a shared understanding of your growth targets.
360° Customer Insights
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Product-led brands and D2C leaders know that gaining a 360° customer view is key to enabling a complete omnichannel understanding of customers. ​
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By unifying and organising first-party data from multiple touchpoints and sources into rich customer profiles, we can tap into their journeys and behaviour, understand preferences and needs, and create easily accessible segments for activation.
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Discover how to adopt a customer-first agenda to grow your community, convert user activity into revenue and drive sustainable growth around customer lifetime value, acquisition engagement and retention.
Bespoke Analysis
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Level up capabilities without new headcount - We can supercharge your progress by augmenting your teams with our own talented analysts to perform custom or specialised analysis.
We're ready to work alongside or even serve as your internal team to develop new analytics solutions. Contact us with your specific challenges.
Advanced Analytics
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The predictive side of things where advanced techniques help unearth hidden patterns and untapped potential in data.
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Like everyone else it seems, why not start to employ machine learning to automate decision-making, enhance predictive capabilities and activate your audiences through hyper-personalised messaging and campaigns?
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Jumpstart your AI journey with our portfolio of AI powered use-cases to discover what's possible!
Reverse ETL
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The final piece of the analytics value chain involves putting your customer profile data to operational use. Done by syncing customer and segment info out of your data platform and back into your marketing systems, using privacy-compliant processes to enable omnichannel orchestration capabilities.
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For more information on the latest in composable CDP's and reverse ETL click here.